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trendspotting

Is That an Insight? Or Are You Just Reporting a Metric?

Feb 15, 2026

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8 min read

Is That an Insight? Or Are You Just Reporting a Metric?

The 3 C's Framework for Finding Insights (When Most People Just Report Metrics)

Jazmin Griffith
Jazmin Griffith

trendspotting

I'm Tired of Watching Good Trends Die in Slack

Feb 2, 2026

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14 min read

I'm Tired of Watching Good Trends Die in Slack

The newsroom model that gets buy-in, moves fast, and stops letting good ideas die

Jazmin Griffith
Jazmin Griffith

what the data said.

A newsletter about sharing social intelligence playbooks for brands who want to know what their audience is actually saying.

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