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WHAT THE DATA SAID.

Welcome to What The Data Said—the newsletter for marketers who are done guessing. Every issue, you get social listening playbooks that reveal what your audience is actually saying, not what you're hoping they're saying in your analytics daydreams. Everything you need to start listening smarter, right now.

Articles

trendspotting

I'm Tired of Watching Good Trends Die in Slack

Feb 2, 2026

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14 min read

I'm Tired of Watching Good Trends Die in Slack

The newsroom model that gets buy-in, moves fast, and stops letting good ideas die

Jazmin Griffith

Win the Super Bowl. Spend $0.

Jan 25, 2026

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10 min read

Win the Super Bowl. Spend $0.

Your step-by-step guide to capitalizing on the biggest marketing moment of the year – whether you're in the game or watching from the sidelines.

Jazmin Griffith

social listening

The $0 Social Listening Stack

Jan 23, 2026

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9 min read

The $0 Social Listening Stack

How to build a complete social listening system without spending a dime – plus the exact tracking framework I use every week.

Jazmin Griffith